American Audience/Circulation

Audience Male: 78% Average age: 43 Married: 81% Graduate school: 47% Average household income: $138,500 Travel Domestic trips per year: 33.4 International trips per year: 5.7 Hotel stays per year: 55.9 Car rentals per year: 22 Number of miles/points: 933,931 Awards claimed last year: 5.35	Memberships Frequent flyer programs: 6.9 Hotel guest programs: 3.7 Airline elite-level programs: 2.4 Affinity credit card program: 97% Long-distance telephone program: 97% Readership Circulation: 78,000 Reader references to InsideFlyer each month: 9.1 Keep issue for two months+: 81% Renewal rate: 88% Pass-along: 4.9	Geographic Distribution Mountain and Pacific: 25.9% Mid-Atlantic: 27.6% South Atlantic: 17.9% North Central: 18.5% South Central: 8.7% Canada: 1.4% Top States by Readership California: 16.1% New York: 11.7% Florida: 7.3% Texas: 7.1% New Jersey: 6.4% Illinois: 4.4% Massachusetts: 3.9% Pennsylvania: 3.5% Ohio: 3% Michigan: 2.9%
International Audience/Circulation
Audience Male: 94% Average age: 42 Married: 88% Average household income: $87,500 US Travel More than 20 round trips flown per year: 44% International trips per year: 27 Hotel stays per year: 61 Car rentals per year: 13 Number of miles/points: 473,946 Awards claimed last year: 2.7	Memberships Frequent flyer programs: 5.3 Hotel guest programs: 2.3 Airline elite-level programs: 1.4 Affinity credit card program: 77% Long-distance telephone program: 32% Readership Circulation: 29,000 Reader references to InsideFlyer each month: 10.3 Keep issue for two months+: 79% Renewal rate: 84% Read all six issues: 98%	Geographic Distribution Asia and South Pacific: 14% United Kingdom and Europe: 75% Middle East, Africa and Atlantic: 7% South America and Caribbean: 4% Top Countries by Readership United Kingdom: 24.6% Switzerland: 12.3% Germany: 9.9% France: 4.1% Belgium: 3.4% Italy: 3.1% Israel: 2.7% Saudi Arabia: 2.7% Netherlands: 2.1% Sweden: 1.4% India: 1.3%
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