Advertising Rates (2008)

Ad Size/Position 4-Color Black & White   1X 3X 6X 9X 12X 1X 3X 6X 9X 12X Full-Page 8,745 8,052 7,442 7,084 6,727 6,628 6,105 5,599 5,346 5,088 4th Cover (25% Premium) 10,939 10,065 9,302 8,855 8,408 8,284 7,632 6,999 6,683 6,359 2nd Cover (20% Premium) 10,494 9,662 8,930 8,490 8,072 7,953 7,326 6,719 6,415 6,105 3rd Cover (10% Premium) 9,620 8,857 8,186 7,792 7,400 7,291 6,716 6,159 5,881 5,597 Premium Page (Page #3) 10,494 9,662 8,930 8,490 8,072 7,953 7,570 6,719 6,415 6,105 Premium Page Opposite the Table of Contents (Page #4) (15% Premium) 10,057 9,260 8,558 8,147 7,735 7,622 7,021 6,439 6,148 5,851 Premium Page Opposite Opening Remarks (Page #7) (15% Premium) 10,057 9,260 8,558 8,147 7,735 7,622 7,021 6,439 6,148 5,851 Two-Page Center Spread 20,115 18,520 17,116 16,293 15,470 15,244 14,043 12,879 12,296 11,702 Two-Page Spread 15,741 14,494 13,395 12,751 12,108 11,930 10,989 10,078 9,623 9,158 1/2-Page (Horizontal) 6,259 5,764 5,324 5,077 4,818 4,136 3,817 3,498 3,344 3,185 1/3-Page (Vertical) 4,554 4,373 4,158 4,037 3,960 2,074 1,914 1,760 1,678 1,595 1/4-Page Corner (Can only be placed in the Bonus Bulletin section of the magazine) 3,130 2,882 2,662 2,539 2,409 2,068 1,909 1,749 1,672 1,593 4" Cover Flap 8,800 8,800 N/A N/A N/A N/A N/A N/A N/A N/A Full Page Cover 18,000 18,000 18,000 18,000 18,000 N/A N/A N/A N/A N/A Cover Snipe (net rate) 2,500 2,500 2,500 2,500 2,500 N/A N/A N/A N/A N/A

Bleeds
No extra charge.

Preferred Positions
Preferred positions (other than those listed above) may be subject to a 10 percent surcharge on space rates, depending on availability.

Cover Snipe
Set your advertising apart from the competition! The cover snipe (sticker) is a window of opportunity, directing customers to your advertising from the cover.

Payments and Commissions
Agency commission is 15 percent. However, the account must be paid within 30 days of the invoice date to earn the commission. All prices are quoted as gross rates unless otherwise noted.

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